Tag Archives: advertising

Beautiful TV Ad

Posted on 01. Apr, 2009 by brody.

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I love light. I love light being used well. Light used well is fundamental to any good visual art. Check out this ad from overseas:

I found this on the blog for the Dirt Conference. I don’t know much about what they’re doing at the conference except brainstorming on how to do more with what you [...]

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Wordswell Communiqué | “Your Promise”

Posted on 11. Mar, 2009 by brody.

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Your Brand is a Promise
So, how do you get into the tiny decision-making window of your customer or member? Your brand has to “Starbucks” them. When you say “Choose me,” you are making a promise to your audience that you won’t let them down.
As customers/deciders, we need brands to help us make our decisions. We [...]

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