“The Trouble With Websites” | Wordswell Communiqué

Posted on 17. Jun, 2009 by brody.

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You’re meeting a new prospect. Here’s how it might go:
You: Hi, I’m so-and-so from company X. We do this-and-that.
Some Guy: Wow, that sounds really interesting! What’s your website?
Sound familiar?
Notice the question that used to be “Do you have a website?” is becoming “What’s your website?”
Having a website is expected.
What really matters is how good your [...]

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Very Small, but Important Change to Twitter

Posted on 12. Jun, 2009 by brody.

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I don’t often use Twitter’s official site. Most of my activity is done through Twittelator Pro on my iPhone.
I do, however, use the Twitter website every time someone follows me. I like to check out who they are a little bit, look at their website in their bio, and then decide whether to follow them.
Until [...]

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Big News: Facebook to Offer Personalized URLs This Saturday

Posted on 10. Jun, 2009 by brody.

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This was a letter I sent out to recipients of the Wordswell Communiqué Thursday morning:
Hello Friends,
We think it is critical that you know that at 12:01 AM EDT, Facebook will be offering personalized URLs for individual user accounts and all the brand pages you administer. For instance, there is no “facebook.com/yourname” currently, but that URL [...]

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Turning Signals Into Persuasion

Posted on 10. Jun, 2009 by brody.

2

One of the great minds of our time, Roy H. Williams, wrote this in this week’s Monday Morning Memo:
Control the signals and you control the perceptions.
Control the perceptions and you control the conclusions.
Control the conclusions and persuasion is accomplished.
The end: What do you want to persuade people to do or to think?
The beginning: What signals [...]

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“6 Ways to Build a Brand Like a Community” | Wordswell Communiqué

Posted on 01. Jun, 2009 by brody.

2

Do you read The Art of Non-Conformity Blog by Chris Guillebeau? It’s great. More importantly, he’s great.
Chris wrote a post today called “What Makes a Community?” and it echoed thoughts of my own. Recommended reading.
One thing I took away from his article is that the necessary conditions for building community are also true for building [...]

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“You Have to Buy From Me Right Now” – Comcast Rep

Posted on 28. May, 2009 by brody.

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This is a ridiculous story about getting internet and cable in my new apartment. I’ve learned these lessons before, but this story confirms two things: 1) be nice, and 2) ask for what you want.
If there were a third lesson here, it would be “play dumb”. Here goes…
In trying to get internet and tv in [...]

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Round-Up of Best Apps for My iPhone

Posted on 26. May, 2009 by brody.

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A friend just bought an iPod touch and asked me for suggestions on “essential apps”. I’ll copy and paste my email to him here for your enjoyment and info.
If you need help getting your Apple hardware (macs, iPhones) up and running – and working for YOU – let me know.
hmm… Something for twitter. Tweetie is [...]

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