Brody Bond

“The Trouble With Websites” | Wordswell Communiqué

Posted on 17. Jun, 2009 by brody in blog, communique

You’re meeting a new prospect. Here’s how it might go:

You: Hi, I’m so-and-so from company X. We do this-and-that.

Some Guy: Wow, that sounds really interesting! What’s your website?

Sound familiar?

Notice the question that used to be “Do you have a website?” is becoming “What’s your website?”

Having a website is expected.

What really matters is how good your website is. This isn’t just a matter of “good design”.

It’s a matter of user experience, information architecture, content, navigation, and effectiveness. It’s getting people to return to your site. Most importantly, it’s adding value to your user. (Remember, you need to add value to your audience in order to earn a voice that can influence them.)

So now you have a website. What next? How do you drive traffic? How do you get your money’s worth out of your communication hub?

The Big Offer
We’ll let you know what we think of your website for free, and offer some advice on improving it. Do you want some honest feedback? Give us a ring.

Stand out, but in a strategic way,
brody

P.S. A key to driving traffic to your website is search engine optimization (SEO). SEO means that your site will come up when someone searches for what you do. You can call us for some free pointers.

P.P.S. In case you missed it, that’s two free offers we’re starting this week and will continue as long as we can: 1) brief honest assessment of your current website plus ideas for improvement, and 2) basic SEO tips. My cell phone number is 443-804-0108.

Tags: audience, content, effectiveness, free advice, influence, information architecture, navigation, non-profit website design, SEO, user experience, value, voice, web design, web traffic