Turning Signals Into Persuasion

Posted on 10. Jun, 2009 by brody in blog, brand development, ideas

One of the great minds of our time, Roy H. Williams, wrote this in this week’s Monday Morning Memo:

Control the signals and you control the perceptions.
Control the perceptions and you control the conclusions.
Control the conclusions and persuasion is accomplished.

The end: What do you want to persuade people to do or to think?

The beginning: What signals are you sending?

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2 Responses to “Turning Signals Into Persuasion”

  1. Gabe

    10. Jun, 2009

    controlling peoples’ perceptions is NOT the same as persuasion. and shouldn’t you figure out what you want to persuade before you start sending signals?

  2. brody

    10. Jun, 2009

    Gabe, I think the quote above says exactly what you are saying.

    •Perception comes before persuasion occurs, and

    •my comments below the post indicate that, yes, you should first determine your goal: what persuasion are you trying to achieve. Only then should you start sending signals.

    Thanks for your thoughts. Please continue to offer them…

    brody

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