Archive for 'communique'

“The Trouble With Websites” | Wordswell Communiqué

Posted on 17. Jun, 2009 by brody.

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You’re meeting a new prospect. Here’s how it might go:
You: Hi, I’m so-and-so from company X. We do this-and-that.
Some Guy: Wow, that sounds really interesting! What’s your website?
Sound familiar?
Notice the question that used to be “Do you have a website?” is becoming “What’s your website?”
Having a website is expected.
What really matters is how good your [...]

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“6 Ways to Build a Brand Like a Community” | Wordswell Communiqué

Posted on 01. Jun, 2009 by brody.

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Do you read The Art of Non-Conformity Blog by Chris Guillebeau? It’s great. More importantly, he’s great.
Chris wrote a post today called “What Makes a Community?” and it echoed thoughts of my own. Recommended reading.
One thing I took away from his article is that the necessary conditions for building community are also true for building [...]

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Wordswell Communiqué | “How to Write Sp*m Emails”

Posted on 05. May, 2009 by brody.

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Spam “Best Practices”
Step 1: Include the 20 Words to Get Your Email Marked as Spam.
Step 2: Blind carbon copy (Bcc:) as many people as possible.
Step 3: Write in all caps. If you want to be a varsity-level spam creator, type some of the 20 Words in all caps.
Step 4: Attach large images and files. [...]

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Wordswell Communiqué | “What Is Message Creation?”

Posted on 16. Apr, 2009 by brody.

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Your BRAND
only matters if it has
INFLUENCE
only matters if it has a
VOICE
only matters if it adds
VALUE
only matters if it offers good
CONTENT
only matters if people can
FIND IT.
Message Creation isn’t just about getting you a website, logo, or brochure.
With Message Creation you bring into focus the value you offer your audience, establish your voice in a crowded world, [...]

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Wordswell Communiqué | “A Bigger Sign”

Posted on 19. Mar, 2009 by brody.

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This Communiqué is written by Steve Smallman, Creative Director at 15four Integrated Media. 15four creates amazing films of all varieties. You can see their film portfolio here. 15four is a partner with Wordswell in creating great messages and distribution channels for our clients.
Our New Office Space
It’s funny that for weeks after we moved into our [...]

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Wordswell Communiqué | “Your Promise”

Posted on 11. Mar, 2009 by brody.

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Your Brand is a Promise
So, how do you get into the tiny decision-making window of your customer or member? Your brand has to “Starbucks” them. When you say “Choose me,” you are making a promise to your audience that you won’t let them down.
As customers/deciders, we need brands to help us make our decisions. We [...]

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Wordswell Communiqué | “Substance By Way of the Surface”

Posted on 12. Feb, 2009 by brody.

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Style
In a recent issue of Psychology Today Magazine, Hara Estroff Marano writes:
As the speed of all our transactions increases, we need fast ways of transmitting information about ourselves without losing authenticity; we have less and less time to make our mark in other, more leisurely ways of knowing. Style, like a perfectly fitting book jacket, [...]

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