Archive for 'brand development'

A Free Tip for Restaurants

Posted on 22. Jun, 2009 by brody.

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Restaurants, here’s a free tip for how to improve your brand. It’s an idea that would offer your customers a memorable talking point with their friends, be subject to many photos, tweets (and re-tweets), text-messages, and, most importantly, conversations.
It’s an idea that would help people remember you, and it’s an idea that would encourage me [...]

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Turning Signals Into Persuasion

Posted on 10. Jun, 2009 by brody.

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One of the great minds of our time, Roy H. Williams, wrote this in this week’s Monday Morning Memo:
Control the signals and you control the perceptions.
Control the perceptions and you control the conclusions.
Control the conclusions and persuasion is accomplished.
The end: What do you want to persuade people to do or to think?
The beginning: What signals [...]

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“6 Ways to Build a Brand Like a Community” | Wordswell Communiqué

Posted on 01. Jun, 2009 by brody.

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Do you read The Art of Non-Conformity Blog by Chris Guillebeau? It’s great. More importantly, he’s great.
Chris wrote a post today called “What Makes a Community?” and it echoed thoughts of my own. Recommended reading.
One thing I took away from his article is that the necessary conditions for building community are also true for building [...]

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Crazy Ray(‘)s: Horrible Website, GREAT Copy

Posted on 05. May, 2009 by brody.

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Have you hear of Crazy Rays? I’m not even sure if “Ray” is plural (-s) or possessive (-’s). It’s spelled both ways on the website. But that’s not the point. Here’s the the point:
It’s not a junk yard, it’s a parts garden.
Take a look at their website:
Here’s the copy from their home page. It [...]

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Wordswell Communiqué | “How to Write Sp*m Emails”

Posted on 05. May, 2009 by brody.

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Spam “Best Practices”
Step 1: Include the 20 Words to Get Your Email Marked as Spam.
Step 2: Blind carbon copy (Bcc:) as many people as possible.
Step 3: Write in all caps. If you want to be a varsity-level spam creator, type some of the 20 Words in all caps.
Step 4: Attach large images and files. [...]

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Wordswell Communiqué | “What Is Message Creation?”

Posted on 16. Apr, 2009 by brody.

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Your BRAND
only matters if it has
INFLUENCE
only matters if it has a
VOICE
only matters if it adds
VALUE
only matters if it offers good
CONTENT
only matters if people can
FIND IT.
Message Creation isn’t just about getting you a website, logo, or brochure.
With Message Creation you bring into focus the value you offer your audience, establish your voice in a crowded world, [...]

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Wordswell Communiqué | “Your Promise”

Posted on 11. Mar, 2009 by brody.

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Your Brand is a Promise
So, how do you get into the tiny decision-making window of your customer or member? Your brand has to “Starbucks” them. When you say “Choose me,” you are making a promise to your audience that you won’t let them down.
As customers/deciders, we need brands to help us make our decisions. We [...]

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