Brody Bond

Another Twitter Phenomenon: Crowdsourcing a Petition to a Corporation

Posted on 24. Jun, 2009 by brody.

Microsoft is making a foolish decision to let Microsoft Word render HTML emails in the soon-to-be-released Microsoft Outlook 2010. The short version is that this screws with email standards, and anyone who wants to send out consistent-looking, well-designed email campaigns will be hindered by these restrictions.
But that’s not the point of this post.
The point is [...]

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Very Small, but Important Change to Twitter

Posted on 12. Jun, 2009 by brody.

I don’t often use Twitter’s official site. Most of my activity is done through Twittelator Pro on my iPhone.
I do, however, use the Twitter website every time someone follows me. I like to check out who they are a little bit, look at their website in their bio, and then decide whether to follow them.
Until [...]

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Big News: Facebook to Offer Personalized URLs This Saturday

Posted on 10. Jun, 2009 by brody.

This was a letter I sent out to recipients of the Wordswell Communiqué Thursday morning:
Hello Friends,
We think it is critical that you know that at 12:01 AM EDT, Facebook will be offering personalized URLs for individual user accounts and all the brand pages you administer. For instance, there is no “facebook.com/yourname” currently, but that URL [...]

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Wordswell Communiqué | “Your Promise”

Posted on 11. Mar, 2009 by brody.

Your Brand is a Promise
So, how do you get into the tiny decision-making window of your customer or member? Your brand has to “Starbucks” them. When you say “Choose me,” you are making a promise to your audience that you won’t let them down.
As customers/deciders, we need brands to help us make our decisions. We [...]

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Using Twitter to Gain Clients

Posted on 30. Jan, 2009 by brody.

Mr. Tweet, a site for helping you network on Twitter, recently published a story in their blog about a coffee shop in Houston, TX that used Twitter to almost double their business:
Twitter To Go: How one local coffee shop used Twitter to double their clientele. What’s YOUR story?
It’s short, so read it if you like [...]

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Strategic Insights from the Campaign that Redefined Modern Politics

Posted on 20. Jan, 2009 by brody.

This post is not a political endorsement. This presentation was created by Rahaf Harfoush, who is not affiliated with Wordswell. Let’s learn from the information presented here, though.

I would like to highlight slide 45 of this presentation that says, “Give up control. Empower brand ambassadors. Embrace co-creation. Let your brand evolve.”

Yep, that’s message creation.

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