Archive for 'strategy'
words like fire
Posted on 10. Oct, 2008 by brody.
0
Let’s be very clear: your brand is not just a consistent use of the same logo and colors. Your brand is everything that comes into your customer’s/member’s/supporter’s heart when they hear your name. There are places you spend your money and your time that you are fanatical about – and isn’t that a delight?
Are people [...]

