Archive for 'story'

Wordswell Communiqué | “A Bigger Sign”

Posted on 19. Mar, 2009 by brody.

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This Communiqué is written by Steve Smallman, Creative Director at 15four Integrated Media. 15four creates amazing films of all varieties. You can see their film portfolio here. 15four is a partner with Wordswell in creating great messages and distribution channels for our clients.
Our New Office Space
It’s funny that for weeks after we moved into our [...]

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Wordswell Communiqué | “Pavlov’s Second Experiment”

Posted on 30. Dec, 2008 by brody.

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Learning
We all know how Pavlov could ring a bell and get a dog to start drooling.
But do you know about Pavlov’s second experiment? This time he tried to use shapes to stimulate salivation.
Over time, the dog was trained to salivate at the sight of a circle. But he was also trained to stop salivating when [...]

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