Brody Bond

“6 Ways to Build a Brand Like a Community” | Wordswell Communiqué

Posted on 01. Jun, 2009 by brody.

Do you read The Art of Non-Conformity Blog by Chris Guillebeau? It’s great. More importantly, he’s great.
Chris wrote a post today called “What Makes a Community?” and it echoed thoughts of my own. Recommended reading.
One thing I took away from his article is that the necessary conditions for building community are also true for building [...]

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Wordswell Communiqué | “What Is Message Creation?”

Posted on 16. Apr, 2009 by brody.

Your BRAND
only matters if it has
INFLUENCE
only matters if it has a
VOICE
only matters if it adds
VALUE
only matters if it offers good
CONTENT
only matters if people can
FIND IT.
Message Creation isn’t just about getting you a website, logo, or brochure.
With Message Creation you bring into focus the value you offer your audience, establish your voice in a crowded world, [...]

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Wordswell Communiqué | “Substance By Way of the Surface”

Posted on 12. Feb, 2009 by brody.

Style
In a recent issue of Psychology Today Magazine, Hara Estroff Marano writes:
As the speed of all our transactions increases, we need fast ways of transmitting information about ourselves without losing authenticity; we have less and less time to make our mark in other, more leisurely ways of knowing. Style, like a perfectly fitting book jacket, [...]

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Wordswell Communiqué | “Light”

Posted on 14. Jan, 2009 by brody.

The Nature of Light
Imagine two adjacent rooms sealed off from each other except for a perfectly tight door. One of those rooms is completely dark. The other room is completely light and bright, and it has no shadows.
You’re in the dark room. The door opens. What happens?
Immediately, light invades the darkness. Now, you can see! [...]

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Wordswell Communiqué | “Announcing Wordswell”

Posted on 09. Dec, 2008 by brody.

Wordswell is here to help you kick doors open.
Chances are you have some idea, message, business, or vision that needs to be heard.
But, chances are it’s not moving people. Sometimes it’s trapped because:

people haven’t heard you
they may have heard you, but your idea doesn’t mean anything to them
you know there’s technology out there, but you [...]

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