Archive for 'ideas'

Another Twitter Phenomenon: Crowdsourcing a Petition to a Corporation

Posted on 24. Jun, 2009 by brody.

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Microsoft is making a foolish decision to let Microsoft Word render HTML emails in the soon-to-be-released Microsoft Outlook 2010. The short version is that this screws with email standards, and anyone who wants to send out consistent-looking, well-designed email campaigns will be hindered by these restrictions.
But that’s not the point of this post.
The point is [...]

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A Free Tip for Restaurants

Posted on 22. Jun, 2009 by brody.

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Restaurants, here’s a free tip for how to improve your brand. It’s an idea that would offer your customers a memorable talking point with their friends, be subject to many photos, tweets (and re-tweets), text-messages, and, most importantly, conversations.
It’s an idea that would help people remember you, and it’s an idea that would encourage me [...]

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Turning Signals Into Persuasion

Posted on 10. Jun, 2009 by brody.

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One of the great minds of our time, Roy H. Williams, wrote this in this week’s Monday Morning Memo:
Control the signals and you control the perceptions.
Control the perceptions and you control the conclusions.
Control the conclusions and persuasion is accomplished.
The end: What do you want to persuade people to do or to think?
The beginning: What signals [...]

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“6 Ways to Build a Brand Like a Community” | Wordswell Communiqué

Posted on 01. Jun, 2009 by brody.

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Do you read The Art of Non-Conformity Blog by Chris Guillebeau? It’s great. More importantly, he’s great.
Chris wrote a post today called “What Makes a Community?” and it echoed thoughts of my own. Recommended reading.
One thing I took away from his article is that the necessary conditions for building community are also true for building [...]

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Wordswell Communiqué | “Light”

Posted on 14. Jan, 2009 by brody.

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The Nature of Light
Imagine two adjacent rooms sealed off from each other except for a perfectly tight door. One of those rooms is completely dark. The other room is completely light and bright, and it has no shadows.
You’re in the dark room. The door opens. What happens?
Immediately, light invades the darkness. Now, you can see! [...]

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