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Google Apps for Small Business

Posted on 25. Jun, 2009 by brody.

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This is a video from Google about using Google Applications (Google Apps) as part of an organization’s workflow.
Boring video, but they’re right on.
Using the Gmail interface for email (while keeping you@yourdomain.com) is smart. So is using Google Calendar (gCal) as a shared calendar application. There are other great capabilites as well.
The best part: you don’t [...]

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Another Twitter Phenomenon: Crowdsourcing a Petition to a Corporation

Posted on 24. Jun, 2009 by brody.

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Microsoft is making a foolish decision to let Microsoft Word render HTML emails in the soon-to-be-released Microsoft Outlook 2010. The short version is that this screws with email standards, and anyone who wants to send out consistent-looking, well-designed email campaigns will be hindered by these restrictions.
But that’s not the point of this post.
The point is [...]

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A Free Tip for Restaurants

Posted on 22. Jun, 2009 by brody.

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Restaurants, here’s a free tip for how to improve your brand. It’s an idea that would offer your customers a memorable talking point with their friends, be subject to many photos, tweets (and re-tweets), text-messages, and, most importantly, conversations.
It’s an idea that would help people remember you, and it’s an idea that would encourage me [...]

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Excuses

Posted on 22. Jun, 2009 by brody.

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Chris Guillebeau wrote a post today called “All the Things You Don’t Need”. Here’s an excerpt:
Focusing on something you don’t have (but think you need) can be a dangerous, common pattern. The pattern is to identify something you lack and use that as an obstacle that prevents you from doing what you really want.
With an [...]

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“The Trouble With Websites” | Wordswell Communiqué

Posted on 17. Jun, 2009 by brody.

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You’re meeting a new prospect. Here’s how it might go:
You: Hi, I’m so-and-so from company X. We do this-and-that.
Some Guy: Wow, that sounds really interesting! What’s your website?
Sound familiar?
Notice the question that used to be “Do you have a website?” is becoming “What’s your website?”
Having a website is expected.
What really matters is how good your [...]

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Very Small, but Important Change to Twitter

Posted on 12. Jun, 2009 by brody.

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I don’t often use Twitter’s official site. Most of my activity is done through Twittelator Pro on my iPhone.
I do, however, use the Twitter website every time someone follows me. I like to check out who they are a little bit, look at their website in their bio, and then decide whether to follow them.
Until [...]

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Big News: Facebook to Offer Personalized URLs This Saturday

Posted on 10. Jun, 2009 by brody.

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This was a letter I sent out to recipients of the Wordswell Communiqué Thursday morning:
Hello Friends,
We think it is critical that you know that at 12:01 AM EDT, Facebook will be offering personalized URLs for individual user accounts and all the brand pages you administer. For instance, there is no “facebook.com/yourname” currently, but that URL [...]

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